3P’s x ILDT – Best Marketing a Law Firm The firth thing to do in marketing a law firm is to identify your 3 P’s. What is the product, people and process in law firm? P – Product – So according to wikipedia, A lawyer is a person who practices law, as an advocate, barrister, attorney, counselor or solicitor or chartered legal executive. So what is the product? What is the service that you offer? Advocacy, legal advice? You need to dig a little deeper and identify your niche in that profession. P – People – Identify who your ideal client is. What is that person going through that your law firm services with match exactly? Identify that person. P – Process – Once a solid marketing plan for you law firm is working and the ideal clients start calling for appointments and coming through the doors daily, what process would you take them through to ensure they become a success story? Write it down. How to get new clients for law firm I – Invest time into researching the pain of your ideal clients, questions and problems that they commonly have. Yes, I know in a law firm, your [...]
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