What Does SEO mean in Digital Age Marketing? SEO is an acronym for Search Engine Optimization. Case in point… a friend of yours recommends a product to you but you want to be sure it’s what you want. What is the first place you go to? Google right… EXACTLY. How it (SEO) Works When you search for answer to a question on Google, YouTube, Yahoo or any search engine, Google spits out a few web pages to you in the search results. Did Google create these websites? Hell NO! Google, YouTube etc… are just the media between you, the searcher and the content creator. As a business owner, ranking high on the search results is where you want your web content to be showing. How to do SEO How do you rank your web content high in the search engines? SEO a.k.a search engine optimization. There are over 200 factors that determine how high you rank in the search engine when your prospect search. But these are the top 2 and all you should care about. 1. Content – These big web networks such Google, YouTube, Facebook etc only care about one thing; theirs users’ experience. That’s it. no more [...]
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